VERGLAS

THE SOCIAL HANDLE WAS CREATED TO INCORPORATE THE NIKE BRAND AND THE CANADIAN FLAGSHIP STORE. WHILE "SWOOSH" REFERS TO THE LONG STANDING ICONIC NIKE CHECKMARK, "THE NORTH" PAYS HOMAGE TO TORONTO'S SLOGAN "WE THE NORTH".

@SWOOSHOFTHENORTH

UNOFFICIAL BOUTIQUE TRAILER

SOCIAL MEDIA MANAGEMENT

/ CONTENT CREATION

VERGLAS

*LOGO NOT OWNED BY 1DS*

BRANDING

STRATEGY, VISUAL IDENTITY,

BASIC + PREMIUM COLLATERAL

DIGITAL MARKETING

SOCIAL MEDIA, WEBSITE DESIGN

A PASSION PROJECT PROMPT FROM @BRAND.BREIF.

WHO WOULDN'T LOVE TO STAY ON A LUXURY BEACHFRONT RESORT OVERLOOKING THE MALIBU WATERS? COMBINING THE LAID BACK CALI AESTHETIC AND PRESTIGE HOSPITALITY SERVICE, WE'VE CREATED A FULL 360 BRANDING DESIGN. COLLATERAL DESIGN TAKE CENTER STAGE WITH BRANDED SURFBOARDS, DOOR HANGERS, SPA ACCESSORIES AND STOREFRONT. WEBSITE DESIGN & SOCIAL MEDIA PLANNING ALLOW THE BRAND TO HAVE A DYNAMIC ONLINE PRESENCE.

ABOUT / SERVICES

VERGLAS

ABOUT

VADERMART

THIS PROJECT WAS ONE OF MY MOST PROUDEST CONTRIBUTIONS TO NORDSTROM THROUGHOUT MY 5 YEAR STINT. AFTER REALIZING THAT THE NORDSTROM X NIKE CONSUMER WAS A SPECIFIC NICHE BUT HAD NO DIGITAL EXPOSURE, I HAD PROPOSED TO SET UP SOCIAL MEDIA CHANNELS FOR THE BOUTIQUE. THE IDEA WAS APPROVED AND THUS THE UNOFFICIAL FACEBOOK & INSTAGRAM PLATFORM FOR @SWOOSHOFTHENORTH WERE BORN.

MY SOCIAL MEDIA SUPPORT HAD OCCURRED FROM FEBRUARY 2019 TO MARCH 2022. ALONGSIDE THE NXN TEAM, WE HAD MANAGED ALL CONTENT ON THE PLATFORMS FROM CONTENT CREATION, COPYWRITING, GRAPHIC DESIGN & COMMUNITY MANAGEMENT.

THE SOCIAL CHANNEL HAD GROWN TO OVER 4000+ FOLLOWERS WITH HIGH ENGAGEMENT RATES FOR EVERY NEW DROP. UNFORTUNATELY, NORDSTROM CANADA HAD CEASED OPERATIONS IN MARCH 2023. ALL SOCIAL CHANNELS ARE NO LONGER ACTIVE.

INSTAGRAM STORIES

SOCIAL MEDIA MANAGEMENT

SOCIAL MEDIA

"2019 NBA ALL STAR WEEKEND IS UPON US! 🏀 IN CELEBRATION, NIKE HAS RELEASED THE "FLORAL PACK". THIS WOMEN'S EXCLUSIVE LINE IS AVAILABLE IN 4 SIHLOUETTES - THE FOAMPOSITE, AIR FOR 1 LOW, SWOOPES 2 & THE VANDAL 2K. 💐"

"WHO SAID SLIME SZM WAS OVER? 🤑"

"INTRODUCING THE PLANT COLOUR COLLECTION 🌱 MADE OF RAW NATURAL FIBRES & RECYCLED LEATHER, THE FABRICS ON THE UPPERS OF TEH SHOE HAVE BEEN COLOURED USING INGIDO FLOWER, MADDER ROOT AND GALL NUT 🌾 AVAIALBLE IN THE AIR MAX 95 AND BLAZER (PALE IVORY & RED STARDUST)."

"THIS JUST IN: THE CHUNKY SHOE TREND LIVES ON! 📰 INTRODUCING THE ZOOMX VISTA GRIND! NIKE MIXES THEIR TRADTIONAL RUNNING DNA WITH A CHUNKY LIFESTYLE PLATFORM. USING RECYCLED SCRAPS FROM TEH ZOOMX RUNNING SHOE AND A TRANSLUSCENT UPPER, THE BISTA GRIND IS THE PERFECT SUMMER SHOE! NOW AVAILABLE AT NORDSTROM X NIKE TORONTO!"

INSTAGRAM FEED POSTS

PRODUCT PHOTOGRAPHY,

COPY WRITING, GRAPHIC DESIGN

CONTENT CREATION

Add a Title

TONS OF USER GENERATED CONTENT (UGC) CAPTURED THROUGH LIVE ACTION, NIKE ASSETS AND IN STORE PRODUCT SHOTS WERE USED THROUGHOUT THE PLATFORM. ALL COPYWRITING DONE ORGANICALLY.